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The Trackbase MCP server lets an AI assistant read your Trackbase data. Instead of clicking through the dashboard, you ask a question in your own AI tool, such as “which prompts lost visibility this week?”, and the assistant looks it up in your workspace. You set it up under Settings, in the MCP server card. MCP stands for Model Context Protocol, an open standard for connecting AI assistants to other tools.
The MCP server depends on your plan. Connecting Claude with a login needs approval by an admin of your workspace.

What an assistant can look up

  • your visibility overview and the answers per prompt
  • mentions, sources and the prompts that cite a page
  • competitors
  • fan-out queries
  • crawler analytics and visitor analytics
  • tracked pages and their signals
  • actions
  • shopping products and alerts
  • ChatGPT Ads campaigns

Connect Claude

Claude connects with a login, so you do not need a token.
1

Copy the public URL

In the MCP server card, copy the Public URL.
2

Add a connector in Claude

Open the settings in Claude, go to Connectors and add a custom connector with that URL.
3

Approve access

A browser window opens. Approve access to Trackbase.

Connect another tool with a token

For tools that send an authorization header:
1

Create a token

In the MCP server card, click Create token. Copy the token right away.
2

Configure your tool

Add the Public URL as a remote MCP server in your tool, and send the token in the Authorization header as a bearer token.
The card lists your active tokens. Revoke a token you no longer use.

Examples of what to ask

  • “Give me a summary of my AI visibility for the last 30 days, with the three biggest changes.”
  • “Which competitors are mentioned more often than we are, and on which prompts?”
  • “Which of my tracked pages are crawled but never cited?”
  • “Which domains are cited most for my prompts?”
Ask the assistant to name the period and the prompts behind a conclusion. You can then check the same view in the dashboard.
Last modified on November 12, 2026