Why they matter
The prompt is what your customer asks. The fan-out queries are what the model looks up. The pages that rank for those searches are the pages that end up in the answer. For example, a prompt such as “which accounting software is best for freelancers” can lead to searches like “best accounting software freelancers 2026” and “accounting software reviews comparison”. If your content answers the prompt but not those searches, the model may never find it.What the tab shows
- A summary: the number of unique queries, how often they occurred and how many prompts have fan-outs.
- A table with each query, the models that ran it, how often it was seen, when it was last seen and the prompt it belongs to.
- A filter per prompt, and a switch between all models, ChatGPT and Gemini.
- A copy button per query.
How to use them
- Open the fan-outs for a prompt where you are missing.
- Note the words the model adds to the question, such as a year, “reviews”, “comparison”, “prices” or a place name.
- Check whether a page on your website answers those searches directly.
- Add what is missing to an existing page, or write a new one. In Content, the same searches are shown per opportunity under what the models searched for.
Fan-out queries also appear on the Shopping page, for the prompts that return product results.
