Glossary

Core objects

Workspace: the environment for one brand. Brand details, competitors, prompts and analytics all belong to a workspace.
Prompt: a question Trackbase asks the AI models you track, phrased the way a person would ask it. Each prompt has a category and can have its own region.
Model: an AI answer engine Trackbase can track, such as ChatGPT, Gemini or Perplexity. Which models you can track depends on your plan.
Answer: what one model replied to one prompt on one run. Trackbase stores the full text and everything it extracts from it.
Competitor: a brand you compare yourself with. Trackbase detects competitors in answers automatically and you can add them yourself.
Alias: an alternative spelling or name for your brand, used to detect mentions.

Mention: your brand named in the text of an answer.
Citation: a source URL a model attached to its answer. On the dashboard, citations count the sources that point to your own domain.
Visibility score: a 0 to 100 score for how prominently your brand appears. See the metrics overview.
Share of voice: your mentions as a share of all mentions of your brand and your competitors.
Presence rate: the share of prompts on which your brand appears at least once.
Average position: the average place where your brand first appears in answers that mention you. Lower is better.
Sentiment: how positively an answer describes your brand, from 0 to 100.

Fan-out query: a search query a model ran while composing its answer. Fan-outs show what the model looked up, which often differs from the prompt.
Action: a recommendation Trackbase derives from your data.
Tracked page: a URL on your Page tracker watchlist, followed for crawls, citations and clicks.

Crawler: an automated visitor of your website, such as a search engine bot or an AI crawler.
Crawler analytics: the record of which crawlers request which pages, collected server-side through Cloudflare or the WordPress plugin.
Tracking script: the script you add to your website so Trackbase can measure visits.
AI visit: a visit to your website that arrived from an AI assistant.