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Prompts decide what Trackbase measures. A prompt is a question, phrased the way a customer would ask an AI assistant. Every active prompt runs once every 24 hours on each model you track. You manage prompts on the Prompts page. The Prompts page in Trackbase with the Prompts and Suggestions tabs, the Suggest prompts and Add prompt buttons, and a table of prompts with category, last run and visibility. Example data.

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Which prompts to choose

A good set mixes three kinds of questions:
  • Questions without your brand name, such as “best accounting software for freelancers”. They show whether AI recommends you unprompted, and they should be most of your set.
  • Comparisons, such as “[your brand] vs [competitor]”.
  • Questions about your brand, such as “is [your brand] reliable?”.
Take the wording from real customers: sales calls, support tickets, and the search queries that already bring visitors to your site.
A handful of prompts gives numbers that jump around, because one answer more or less moves the average. Add enough prompts that a single answer does not decide your score.

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Add prompts from suggestions

On the Prompts page, open the Suggestions tab or click Suggest prompts. Trackbase can generate prompts from three sources: Search Console and People Also Ask depend on your plan. Choose a Prompt language, or leave it on automatic to follow your default region. Trackbase proposes up to 20 prompts at a time, or fewer when you have less room left in your plan. Select the ones you want and add them.

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Add prompts manually

1

Open the add dialog

On the Prompts page, click Add prompt.
2

Enter your prompts

Type or paste your prompts, one per line. A prompt can be up to 1,000 characters.
3

Pick a category

Choose one of: Product Discovery, Comparison, Alternatives, Thought Leadership or Enterprise. The category applies to every line you entered.
4

Optionally set a region

A region on a prompt overrides your default region. Use it to measure the same question in another market.
If some lines cannot be added, for example because you reached your plan limit, Trackbase tells you which lines failed.

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Limits and roles

  • Your plan sets the maximum number of prompts.
  • Only admins can add and delete prompts.

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After adding

New prompts are picked up automatically and run within the daily cycle. Keep in mind that new prompts where you are not mentioned yet lower your average scores. That is your baseline widening, not your visibility dropping. See why did my score drop?.
Last modified on November 12, 2026