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Trackbase compares your brand with the competitors that AI models name or cite next to you. The competitor list decides your share of voice and the ranking on your dashboard, so it pays to keep it clean. You manage the list on the AI Visibility page, in the Competitors tab. The Competitors tab of the AI Visibility page in Trackbase with the Direct competitors, Ignored and Suggestions lists, the Add competitor button and a table of tracked competitors with domain and mentions. Example data.

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Direct competitors, suggestions and ignored

The tab has three lists:
  • Direct competitors: the competitors you track. Add one with Add competitor, with a name and optionally a domain.
  • Suggestions: domains that models cite as sources in answers to your prompts. Trackbase detects them automatically, so you also see players you had not thought of.
  • Ignored: brands and domains you chose to leave out.
Your own domain and domains you already track are never suggested.

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Promote, merge and remove

  • Promote a suggestion to make it a direct competitor. You can correct its name and domain at the same time.
  • Merging is automatic. When you add a competitor whose domain was already detected, Trackbase merges the two and keeps the history under the name you gave.
  • Delete a competitor you do not want in your comparison.

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Keep noise out

Not every cited domain is a competitor. Large platforms such as search engines, social networks and reference sites are filtered out by default. For anything else that keeps appearing, ignore it. Ignoring a domain also covers its subdomains.
Check the suggestions after your first week. Promote the real competitors and ignore the rest. Your share of voice then describes the market you are actually in.

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How the ranking is calculated

The competitor ranking on the dashboard puts your brand and your competitors on one scale: The competitors ranking and head-to-head comparison on the Trackbase dashboard, with visibility, mentions, share of voice, gap and win rate per competitor. Example data.
  • Visibility in the ranking is a relative number. Half comes from how often a brand is mentioned compared with the most mentioned brand, half from its position in answers. It is not the same calculation as your visibility score.
  • Share of voice is each brand’s part of all mentions.
  • Trend compares the current period with the previous one.
  • Gap is your visibility minus the competitor’s.
Switch the ranking between All and Tracked to include or leave out suggested competitors. Rank numbers stay the same either way, because they are based on the full list.

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Head-to-head

Head-to-head looks only at answers that mention both you and a competitor. The brand that is named first in the answer wins that answer. The win rate is your share of wins.
Last modified on November 12, 2026