Share of voice in Trackbase answers one question: of all the times AI models name a brand in your market, how often is it yours? This page explains the calculation and why the number depends on your competitor list.
How it is calculated
Share of voice is your brand mentions divided by all mentions of your brand and your competitors, as a percentage.
Both the competitors you track and the competitors Trackbase detected automatically are part of the total. The competitor ranking uses the same definition, so the share shown per brand there adds up with yours.
Why the competitor list matters
The total is made up of the brands Trackbase tracks for you. Two things follow from that:
- A new competitor lowers your share. Its mentions join the total, so your part becomes smaller even when nothing changed in the answers.
- Noise in the list distorts the number. A brand that is not a real competitor still takes part of the total. Remove or ignore brands that do not belong. See competitors.
Reading it next to the visibility score
Share of voice only counts mentions. It does not look at position or sentiment.
- Low share of voice, healthy visibility score: the answers that include you treat you well, but competitors are named more often. Work on coverage.
- High share of voice, low visibility score: you are named often, but late or without much weight. Work on prominence.
If your share of voice fell while your visibility score held, look at your competitor list first. Last modified on November 12, 2026
