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Visitor analytics in Trackbase measures the people who visit your website, and shows which of them arrived from an AI assistant. It is the last link in the chain: AI crawlers read your pages, AI answers cite them, and people click through. You find it under Analytics in the menu.

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Install the tracking script

1

Open the tracking settings

Go to Settings and find Analytics tracking. If you do not have a site token yet, generate one.
2

Copy the snippet

Choose the tab that fits your website:
  • Standard HTML: paste the snippet into the HTML of every page of your website.
  • Google Tag Manager: use the Tag Manager version of the snippet.
3

Publish and check

Publish your website or your Tag Manager container, visit a page, and open Analytics in Trackbase to see the first visits come in.
On WordPress you do not need to paste a snippet. The WordPress plugin adds the tracking for you.
Regenerating the site token invalidates the old one. Update the snippet on your website afterwards, or visits stop being recorded.

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What the page shows

The Analytics page in Trackbase with AI visits, unique visitors, pages viewed, the visitor map, visits over time and top referrers by AI model. Example data.
  • Key numbers for the selected period, with the change within that period.
  • Timeline of AI visits per day. You can overlay all visitors to see AI traffic as a share of the total.
  • World map of visits per country, for all visitors or AI visits only.
  • Top pages, with a separate column for AI visits.
  • Devices: browser, operating system and device type.
  • Top referrers by AI model: which assistants send you visitors.
  • Top referrers: the websites that send you visitors.
Choose a period of 7, 30 or 90 days, or set a custom range.

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Good to know

  • Crawlers are not counted as visitors. A request from a known crawler is left out of visitor analytics. Crawler activity has its own page, see crawler analytics.
  • The timeline shows completed days. The current day is still collecting visits, so it is left out of the line. The key number for today does update live.
  • Expect modest numbers at first. For most websites AI is still a small share of traffic. The value is in the trend.
Last modified on November 12, 2026