The visibility score is the headline metric in Trackbase. It rates how prominently your brand appears when AI models answer your prompts, on a scale from 0 to 100. This page explains how one answer is scored and how those scores become the number on your dashboard.
How one answer is scored
Every answer gets its own score, built from four parts:
- Being mentioned counts most. An answer that names your brand earns the largest part of the score for that alone.
- Sentiment adds more when the answer describes you positively.
- Position adds more the earlier you appear. First place earns the full amount, and each later place earns less.
- Mention density adds a small amount when your brand is named often relative to the length of the answer.
An answer that does not mention your brand scores 0. Sentiment, position and density are not looked at in that case.
How the dashboard number is calculated
The daily visibility score is the average over all answers of that day, including the answers that scored 0. Averaging over every answer is deliberate: the score then reflects both how often you appear and how well you appear.
The card on your dashboard shows the average of the daily scores in the selected period.
That leaves two ways to raise the score:
- Appear in more answers.
- Appear more prominently in the answers you are already in.
Because absent answers count as 0, the first usually moves the score more than the second.
Visibility in the competitor ranking
The competitor ranking on the dashboard also shows a visibility number, but it is calculated differently. There, half of the number comes from how often a brand is mentioned compared with the most mentioned brand, and half from its position. This puts your brand and your competitors on one scale. It also means the number in the ranking does not have to match your visibility score card. See competitors.
What to check when it moves
Last modified on November 12, 2026
