Skip to main content
Your brand profile is the basis of every metric in Trackbase. Mention detection can only credit the names it knows, so a missing alias shows up later as a visibility score that is too low. You find the profile under Settings. The Brand profile card in the Trackbase settings with brand name, domain, the alias field with the Exact case option, Generate from website, the description fields and the default region. Example data.

​
The fields

​
Choosing aliases

Add every name your brand goes by in practice:
  • legal names and abbreviations
  • former names
  • spellings with a symbol, such as “Acme®”
  • your domain, such as “acme.com”
Leave out category words and taglines. They would credit you with mentions you did not earn. You do not need an alias for spacing variants. Trackbase recognizes a name written with or without a space, dot or hyphen as the same brand.

​
Short names and ordinary words

If part of your brand name is also an ordinary word, a loose match would count text that is not about you. Two things prevent that:
  • Trackbase matches whole words only, so a name is never counted inside a longer word.
  • Each alias has an Exact case option. Turn it on for a short name that is also a common word, so only the exact spelling counts.
For example, a brand called “VOLL Energie” can add the alias “VOLL” with exact case. Lowercase “voll” then does not count, and the name is never matched inside a longer word such as “volledig”.

​
After you change the profile

New answers are analyzed with your updated name and aliases. If your mention numbers looked too low before, compare the days after the change with the days before it.
Last modified on November 12, 2026