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The Trackbase menu is organized in three parts: an overview, the pages about your AI visibility, and the pages about your own website. This page walks the menu from top to bottom.

Overview

  • Dashboard: your key metrics for the selected period, such as visibility score, share of voice, presence rate and average position, with a trend chart, a competitor ranking and performance per model. See the metrics overview.

AI visibility

  • AI Visibility: a deeper view of how models answer your prompts, in six tabs: Mentions, Sentiment, Fan-outs, Sources, Competitors and Heatmap. See competitors and sentiment.
  • Shopping: how your products appear in ChatGPT shopping results for your prompts.
  • ChatGPT Ads: ads in ChatGPT answers and how your campaigns perform.
  • Prompts: the questions you track. Add prompts manually or from suggestions, and open a prompt to read the answers each model gave. See adding prompts.
  • Actions: recommendations based on your data, so you know what to work on first.
  • Content: content opportunities and drafts written to close gaps in your visibility.
  • Page tracker: a watchlist of individual URLs with three signals per page: crawls, citations and clicks from AI. See Page tracker.

Your website

  • Analytics: visits to your website, measured by the Trackbase tracking script, including visits from AI assistants. See visitor analytics.
  • Crawlers: which crawlers, including AI crawlers, request which pages of your website. See crawler analytics.
  • Settings: your brand details, the models you track, notifications, the tracking script, crawler connections, the MCP server, Google Merchant Center, billing and your team.
Which pages you see depends on your plan and your role in the workspace.
Last modified on November 12, 2026