A visibility score of zero in Trackbase means that none of the analyzed answers mention your brand, or that there are no answers yet. Work through these causes from top to bottom.
1. You have no prompts yet
Onboarding does not add prompts for you. A new workspace shows a reminder on the dashboard until you add some.
Fix: add prompts on the Prompts page.
2. The first answers have not arrived
Each prompt runs once every 24 hours on each model, and some models deliver their answers later in the day than others.
Fix: wait a day and look again. See how fresh is my data?.
3. Your brand name is not recognized
Trackbase can only count the names it knows. If answers call you by a legal name, an abbreviation or a former name, those mentions are missed.
How to check: open a prompt and read the answers. If you see your brand in the text while the answer counts as no mention, the name is the problem.
Fix: add the missing names as aliases in your brand profile.
4. Your prompts are in the wrong market
AI answers differ per country. Prompts that run in a region where you are not active describe a market you do not sell in.
Fix: check the default region in your brand profile and the region on your prompts.
5. AI does not mention you yet
If the first four are in order, the zero is real: for these questions, AI models do not name your brand. That is the starting point Trackbase is meant to show.
Where to go from here:
- Read the answers and note which brands and sources they use.
- Check in crawler analytics whether AI crawlers can read your pages at all.
- Add a few prompts that include your brand name, to see what AI knows about you when asked directly.
- Use Actions and Content to work on the gaps.
Last modified on November 12, 2026
