Presence rate shows on how many of your prompts you appear. Average position shows how early you are named. Learn how to read both.
Presence rate and average position split AI visibility into two questions: do you appear at all, and how early are you named when you do? Trackbase reports them separately because they call for different work.
Presence rate is the share of your prompts on which your brand appears at least once on a given day. If you track 20 prompts and your brand is mentioned in an answer to 8 of them, your presence rate is 40%.It counts prompts, not answers. One mention on one model is enough for a prompt to count.A low presence rate means there are whole questions where AI does not think of you. Go through your prompts to find them, then read which brands and sources the answers use instead.
Position is the place your brand takes in the order of an answer, counted from 1. Average position is the average over the answers that have a position for your brand.
For average position, lower is better. A move from 3.2 to 2.1 is an improvement.
Answers that do not mention you are left out of the average. That is why average position can look good while presence rate is low: you are placed well in the few answers you are in.
You are placed well when you appear, but you are missing from most answers.
High
Late
You appear often, but after your competitors.
High
Good
You are a default recommendation. Watch sentiment and keep your sources fresh.
Low
Late
AI barely knows you for these prompts. Start with content that answers them directly.
Last modified on November 12, 2026
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