# Trackbase Academy

> Learn how to measure, understand and improve how AI models such as ChatGPT, Gemini and Perplexity mention your brand with Trackbase.

- [Trackbase Academy](https://academy.trackbase.ai/index.md): Guides for measuring, understanding and improving how AI models such as ChatGPT and Gemini mention your brand, written for Trackbase users.
- [Welcome to Trackbase](https://academy.trackbase.ai/welcome-to-trackbase.md): Trackbase measures whether and how AI models such as ChatGPT, Gemini and Perplexity mention your brand, and shows you what to do to be mentioned more often.
- [Quickstart](https://academy.trackbase.ai/quickstart.md): Go from a new Trackbase account to your first AI visibility results: set up your brand, add prompts, connect your website and read the dashboard.
- [Product map: what every menu item does](https://academy.trackbase.ai/product-map.md): A short guide to every item in the Trackbase dashboard menu, in the order they appear, with links to the pages that explain each one.
- [Glossary](https://academy.trackbase.ai/glossary.md): The terms Trackbase uses, each defined in one or two sentences: prompts, mentions, citations, share of voice, crawlers and more.
- [Metrics overview](https://academy.trackbase.ai/metrics-overview.md): The Trackbase dashboard metrics in one place: what each one measures, how it is calculated and how to read them together.
- [How the visibility score is calculated](https://academy.trackbase.ai/visibility-score.md): The visibility score rates from 0 to 100 how prominently your brand appears in AI answers. Learn what goes into it and what moves it.
- [Share of voice: your part of the conversation](https://academy.trackbase.ai/share-of-voice.md): Share of voice shows which part of all brand mentions in AI answers is yours, compared with your competitors. Learn how to read and improve it.
- [Presence rate and average position](https://academy.trackbase.ai/presence-and-position.md): Presence rate shows on how many of your prompts you appear. Average position shows how early you are named. Learn how to read both.
- [Sentiment: how AI describes your brand](https://academy.trackbase.ai/sentiment-score.md): The sentiment score rates from 0 to 100 how positively an AI answer describes your brand. Learn when it is scored and how to act on it.
- [Mentions and citations: what is the difference?](https://academy.trackbase.ai/mentions-and-citations.md): A mention is your brand named in an AI answer. A citation is a source the answer links to. Learn why Trackbase counts them separately.
- [Set up your brand profile and aliases](https://academy.trackbase.ai/brand-profile.md): Your brand profile tells Trackbase which names count as a mention of your brand. Set your brand name, domain, aliases and default region.
- [Track and manage your competitors](https://academy.trackbase.ai/competitors.md): Trackbase detects competitors in AI answers and lets you add your own. Learn how the list is built and how to keep it free of noise.
- [Add the prompts you want to track](https://academy.trackbase.ai/adding-prompts.md): Prompts are the questions Trackbase asks AI models for you. Learn how to choose them and how to add them manually or from suggestions.
- [Choose which AI models to track](https://academy.trackbase.ai/choosing-models.md): Trackbase can run your prompts on ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overview and more. Learn how to pick models.
- [See which AI crawlers read your website](https://academy.trackbase.ai/crawler-analytics.md): Crawler analytics shows which AI crawlers and search bots request which pages of your website, recorded server-side. Learn how to set it up.
- [Install the Trackbase Analytics WordPress plugin](https://academy.trackbase.ai/wordpress-plugin.md): The Trackbase Analytics plugin adds visitor tracking and server-side AI crawler detection to WordPress. Install, configure and verify it.
- [Connect Cloudflare for crawler analytics](https://academy.trackbase.ai/cloudflare.md): Send crawler request data from Cloudflare to Trackbase with a Worker on any plan, or with Logpush on Enterprise. Follow the setup steps.
- [Measure visits from AI with visitor analytics](https://academy.trackbase.ai/visitor-analytics.md): Install the Trackbase tracking script to measure visits to your website, including the visits that arrive from AI assistants such as ChatGPT.
- [Follow individual pages with the Page tracker](https://academy.trackbase.ai/page-tracker.md): The Page tracker follows single URLs and shows whether AI crawlers visit them, whether AI answers cite them and whether they bring visitors.
- [Why did my score drop?](https://academy.trackbase.ai/why-did-my-score-drop.md): Most drops in a Trackbase score come from a changed setup, not from AI changing its mind. Check these five causes in order to find out.
- [Why is my visibility zero?](https://academy.trackbase.ai/visibility-zero.md): A Trackbase visibility score of zero usually has a simple cause: no prompts yet, no answers yet, or a brand name that is not recognized.
- [How fresh is my data?](https://academy.trackbase.ai/data-freshness.md): Trackbase runs every prompt once every 24 hours on each model. Learn when answers arrive and why the current day looks emptier than yesterday.


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