> ## Documentation Index
> Fetch the complete documentation index at: https://academy.trackbase.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Trackbase

> Trackbase measures whether and how AI models such as ChatGPT, Gemini and Perplexity mention your brand, and shows you what to do to be mentioned more often.

## What Trackbase is

People increasingly ask an AI assistant which product, supplier or service to choose. The assistant names a few brands and moves on. Trackbase shows you whether your brand is one of them.

You define the questions that matter for your business, called prompts. Trackbase asks them every day across the AI models you track, stores each answer, and turns the answers into metrics: how often you are mentioned, in which position, with what sentiment, and which competitors and sources appear next to you.

## What GEO means

GEO stands for generative engine optimization: the work of making your brand and your content visible in AI-generated answers. It builds on SEO, with one important difference. A search results page lists ten links, while an AI answer names a handful of brands. You are either in the answer or you are not, which makes measuring the starting point.

## Three kinds of data

Trackbase combines three data sources:

* **AI answers**: your prompts run daily on each model you track. From every answer Trackbase extracts brand mentions, competitor mentions, sentiment, position and cited sources.
* **Crawler activity**: AI companies read your website with crawlers. Trackbase records those requests server-side, through Cloudflare or the WordPress plugin, so you see which pages AI crawlers fetch and which they skip.
* **Visitor analytics**: a lightweight script on your website records page visits, including the visits that arrive from an AI assistant.

Together they answer three questions: what do AI models say about you, what do they read from you, and what traffic do they send you?

## Who it is for

* **Marketing and SEO agencies** that manage AI visibility for several clients.
* **Companies in competitive markets**, such as e-commerce, where being recommended decides the sale.
* **Entrepreneurs and specialists** who want to know how AI describes their business.

## Where to go next

Start with the [quickstart](https://academy.trackbase.ai/quickstart.md). If you want the concepts first, read the [metrics overview](https://academy.trackbase.ai/metrics-overview.md) and the [glossary](https://academy.trackbase.ai/glossary.md).


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