> ## Documentation Index
> Fetch the complete documentation index at: https://academy.trackbase.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Track your products in ChatGPT Shopping

> The Shopping page shows how your products appear, rank and are priced in ChatGPT shopping results, next to the products of your competitors.

When someone asks ChatGPT for a product, the answer can include product cards with a name, price, merchant and a label such as "Best match". The **Shopping** page in Trackbase records those cards for your prompts, so you can see whether your products are shown, in which position and at what price.

![The Shopping page in Trackbase with cards for your average position, the competitor average position, your card captures and tracked SKUs. Example data.](https://mintcdn.com/trackbase/dDCJ-tIEdTfA68tf/images/shopping.png?fit=max\&auto=format\&n=dDCJ-tIEdTfA68tf\&q=85\&s=2ba41c6563b1cdc92ea58b0cb66395e1)

## How it works

Trackbase runs your prompts on ChatGPT every day. When an answer contains product cards, Trackbase stores each card: the product, its position, the merchants, the price, the label and the page it links to.

Each prompt has a **Shopping** switch on the **Prompts** page. Turn it on for prompts where a product answer makes sense, such as "best running shoes for flat feet".

> [!NOTE]
>
> Shopping depends on your plan. If the page shows a preview with a lock, it is not part of your current plan.

## What the page shows

### Key numbers

| Card | Meaning |
| - | - |
| **Your avg. position** | The average position of your product cards. Position 1 is the first card. |
| **Competitor avg. position** | The average position of competitor product cards. |
| **Your card captures** | How many times one of your products was captured in a product card. |
| **Tracked SKUs** | The number of products you track. |

### Card position

Your average position next to the competitor average, a trend line, and a distribution that shows how often your cards appear in position 1, 2 or 3.

### Tracked products

![The Tracked products table on the Shopping page in Trackbase, with filters for yours, competitors and not seen yet, and a product row with merchant, price, position, status and tags. Example data.](https://mintcdn.com/trackbase/dDCJ-tIEdTfA68tf/images/shopping-products.png?fit=max\&auto=format\&n=dDCJ-tIEdTfA68tf\&q=85\&s=8df9018a8a7faea1aa8de5ba9548357d)

A table of the products Trackbase knows, with merchant, price, position, status, tags and when the product was last seen.

* Filter on **Yours**, **Competitors** or **Not seen yet**. The last group holds products from your catalog that ChatGPT has not shown yet.
* Search on product, merchant or prompt, and filter on tag or merchant.
* Export the table as CSV.
* Under the table you can browse the product cards as they were captured, with the prompt they came from.

### Merchants and pricing

* **Merchant share of voice**: which merchants are shown most often.
* **Price positioning**: your average price, the category average and the cheapest competitor.

### Recent changes

Changes Trackbase noticed, such as a price that went up or down.

### Fan-out queries

The searches ChatGPT ran for your shopping prompts. See [fan-out queries](https://academy.trackbase.ai/fan-outs.md).

## Add your product catalog

Trackbase discovers products by itself when ChatGPT shows them. If you add your own catalog, Trackbase also knows which of your products are not shown yet. Click **Import products** and choose a source:

| Source | How it works |
| - | - |
| **Manual** or **CSV** | Add products once, by hand or from a file. |
| **Feed** | Enter the URL of a product feed. Trackbase keeps it in sync. |
| **Website** | Enter your domain. Trackbase reads your products from a Shopify or WooCommerce store, or from the product pages in your sitemap. |
| **Merchant Center** | Connect Google Merchant Center under **Settings** and select an account. Trackbase imports and syncs your catalog. |

You can have one website source and one Merchant Center source. Each source shows its status and when it last synced, and you can sync it again or turn it off.

Your plan sets how many catalog products you can track.

## What to look for

* **Products that are never shown.** Check the **Not seen yet** filter. Look at which products ChatGPT shows instead and how their pages describe the product.
* **A competitor that is always first.** Compare price, product title and the merchant it links to.
* **A price that is out of line.** Price positioning shows whether you are above the category average.


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