> ## Documentation Index
> Fetch the complete documentation index at: https://academy.trackbase.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> The terms Trackbase uses, each defined in one or two sentences: prompts, mentions, citations, share of voice, crawlers and more.

## Core objects

* **Workspace**: the environment for one brand. Brand details, competitors, prompts and analytics all belong to a workspace.
* **Prompt**: a question Trackbase asks the AI models you track, phrased the way a person would ask it. Each prompt has a category and can have its own region.
* **Model**: an AI answer engine Trackbase can track, such as ChatGPT, Gemini or Perplexity. Which models you can track depends on your plan.
* **Answer**: what one model replied to one prompt on one run. Trackbase stores the full text and everything it extracts from it.
* **Competitor**: a brand you compare yourself with. Trackbase detects competitors in answers automatically and you can add them yourself.
* **Alias**: an alternative spelling or name for your brand, used to detect mentions.

## Metrics

* **Mention**: your brand named in the text of an answer.
* **Citation**: a source URL a model attached to its answer. On the dashboard, citations count the sources that point to your own domain.
* **Visibility score**: a 0 to 100 score for how prominently your brand appears. See the [metrics overview](https://academy.trackbase.ai/metrics-overview.md).
* **Share of voice**: your mentions as a share of all mentions of your brand and your competitors.
* **Presence rate**: the share of prompts on which your brand appears at least once.
* **Average position**: the average place where your brand first appears in answers that mention you. Lower is better.
* **Sentiment**: how positively an answer describes your brand, from 0 to 100.

## Analysis

* **Fan-out query**: a search query a model ran while composing its answer. Fan-outs show what the model looked up, which often differs from the prompt. See [fan-out queries](https://academy.trackbase.ai/fan-outs.md).
* **Action**: a recommendation Trackbase derives from your data. See [Actions](https://academy.trackbase.ai/actions.md).
* **Opportunity**: a prompt where AI answers leave you out, listed in [Content](https://academy.trackbase.ai/content.md) as a candidate for an article.
* **Product card**: a product shown in a ChatGPT shopping result, with a position, price, merchant and label. See [Shopping](https://academy.trackbase.ai/shopping.md).
* **Tracked page**: a URL on your Page tracker watchlist, followed for crawls, citations and clicks.

## Website data

* **Crawler**: an automated visitor of your website, such as a search engine bot or an AI crawler.
* **Crawler analytics**: the record of which crawlers request which pages, collected server-side through Cloudflare or the WordPress plugin.
* **Tracking script**: the script you add to your website so Trackbase can measure visits.
* **AI visit**: a visit to your website that arrived from an AI assistant.


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