> ## Documentation Index
> Fetch the complete documentation index at: https://academy.trackbase.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Follow your ChatGPT Ads campaigns in Trackbase

> Connect your OpenAI Ads Manager account to see the spend, clicks, conversions and campaign status of your ChatGPT Ads next to your visibility.

If you advertise in ChatGPT, the **ChatGPT Ads** page in Trackbase shows how your campaigns perform without leaving the dashboard. You connect your OpenAI Ads Manager account once, and Trackbase reads your spend, performance and campaign status from it.

![The ChatGPT Ads page in Trackbase showing the connected ad account and cards for spend, impressions, clicks, CTR, CPC, CPM and conversions. Example data.](https://mintcdn.com/trackbase/dDCJ-tIEdTfA68tf/images/chatgpt-ads.png?fit=max\&auto=format\&n=dDCJ-tIEdTfA68tf\&q=85\&s=2961b6c4edee1ae15c4b26e9667ed3ee)

> [!NOTE]
>
> ChatGPT Ads depends on your plan. You also need an OpenAI Ads Manager account with at least one ad account.

## Connect your ad account

**1. Create an API key**

Open [ads.openai.com](https://ads.openai.com), go to **Settings → API keys** and create a key for the ad account you want to connect. You need one key per ad account.

**2. Paste the key in Trackbase**

Open **ChatGPT Ads** in Trackbase, paste the key into the **API key** field and click **Connect**.

The key is stored encrypted and is never shown again after you save it.

## What the page shows

At the top you see the connected ad account with its currency, status and review status.

| Section | What it shows |
| - | - |
| **Key numbers** | Spend, impressions, clicks, CTR, CPC, CPM and conversions for the selected period, each with the change within that period. |
| **Daily performance** | Spend or clicks per day. |
| **Conversion events** | The conversions attributed to your ads, per event. |
| **Conversion tracking** | The conversion events you set up in OpenAI Ads Manager, with their sources and attribution window. |
| **Campaigns** | Each campaign with status, budget, spend, impressions, clicks, CTR, CPC, CPM and conversions. |
| **Spend by country, platform and device** | Where your budget went. |

> [!NOTE]
>
> Pixel health and event status are not available through the connection. Check those in OpenAI Ads Manager.

## Campaigns

Click **New campaign** to create a campaign from Trackbase. A campaign needs an ad group and an ad before it can be activated. You can pause a running campaign from the campaigns table, and open a campaign to see its details.

## Reading ads next to organic visibility

Trackbase measures two things for the same questions: whether AI names you by itself, and what you pay to be shown. Reading them together helps you spend where it adds something.

* **You are already mentioned first for a prompt.** An ad on the same question mainly buys attention you had. Consider moving that budget.
* **You are absent for a prompt that matters.** An ad can cover the gap while you work on the content. Use [Actions](https://academy.trackbase.ai/actions.md) and [Content](https://academy.trackbase.ai/content.md) to close it.


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